The new European Super League will kick-off in the 2018-19 season. It won’t be called the European Super League of course but that’s essentially what it will be. Yes, the latest Champions League revamp takes us even closer to the long-cherished dream of many of the Continent’s biggest teams and their sponsors.
The so-called ‘Big Four’ leagues (Spain, England, Germany, and Italy) will each get four guaranteed spots in the Champions League group stage. The big winner in this set-up (stitch-up) is Italy’s Serie A, which currently struggles to get a third side in via the play-offs. No such problems shortly.
The big losers? Well, just about everybody else; the smaller nations and those teams that can actually call themselves champions in their domestic leagues, their path to the group stage just became a little more arduous again.
UEFA’s website lists the 11 values that the organisation ‘works and acts in accordance with.’ The first of these is referred to as ‘Football First’ and states: ‘in everything that we do, football must always be the first and most important element that we take into consideration. Football is a game before being a product, a sport before being a market, a show before being a business.’
Excellent, very worthy stuff. So presumably, this latest decision was made entirely in accordance with the football first value that UEFA holds so dear. It was a decision made in order to promote football as a game, sport and show rather than as a product, market and business.
It’s probably just a by-product of the decision that the product will be more valuable, the market will be expanded, and the business deals will be bigger. That will make for happy chairman at big clubs and happy executives at sponsors and broadcasters paying the big money to keep the whole bloated circus on the road.
In a previous post on the Champions League I said the tournament was reaching a cross-road whereby it would have to decide if it was going to be a competition or a cartel. The Cambridge English dictionary defines a cartel as ‘a group of similar independent companies who join together to control prices and limit competition.’
Football first in the sense of big guys first (as well as second, third and fourth). Some of the big clubs had made even loftier demands: that access be given to historically successful clubs for instance. The Milan teams were particularly keen on that idea. Mind you, as a Liverpool fan …
While the big cheese’s carve up the pie in ever-more self-serving ways, the small fries are left to scoop up whatever crumbs fall from the top table.
But unity at least is preserved among the footballing family, and talk of the big clubs breaking away on their own dies down for a year or two until the next round of negotiations begin. UEFA itself clings on to its seat at the table. But for how long?
It’s interesting that all of this takes place against the backdrop of Brexit. The wider European integration project has never looked less certain but football, as always, is different. Ever closer union, at least among those already united, is the UEFA mantra.
Domestic football must seem so parochial to some of these clubs, a rather unfortunate distraction, much like international football. Nationalism was not left behind somewhere towards the end of the last century though; in Britain, its component parts, and throughout Europe as a whole, it is once again on the march.
Understandably, that causes a degree of alarm but it is a perfectly natural response to an alienating globalisation and an elite, particularly in Europe, who have been blindly dismissive of common concerns. Those who walk the corridors of power find themselves confused.
UEFA thinks football is different. Fans must want the big teams playing each other all the time. Manchester United fans want to face Barcelona, not Bournemouth. Maybe, maybe not.
Right now Old Trafford sells out for both so it’s hard to say. Local rivalries remain fiercest though as we’ll no doubt see this weekend in Manchester – even if Jose and Pep provide a sprinkling of continental intrigue.
I was interested to read a piece by Paul Scholes today in which he says: ‘I don’t find elite football as interesting to watch any more, especially in England.’ He goes on to suggest that ‘it’s all about money and sponsorship in England these days rather than football, rather than entertainment.’(https://www.theguardian.com/football/2016/sep/05/paul-scholes-non-league-football-premier-league)
He prefers watching Salford, the non-league club he part-owns, to Manchester United. He wasn’t alone last season; Salford probably gained a few more fans during the Van Gaal era at Old Trafford.
Those fans have a choice as to how they want their football, just as the citizens of democracies retain some say over the type of communities they want to be a part of.
Brexit was the bursting of the European political bubble. The European football bubble continues to inflate but one day, it too will experience a sharp and spectacular puncture.